Radio: The Cockroach of Broadcast Media

I had a radio journalism professor once decribe radio as the cockroach of broadcast media - it will never die. He was referring to the introduction of television and the transformation radio undertook to stay competative. FM and car radios saved the industry.

Well we are gearing up for another shift. New technology and new channels require a little adaptation but iphones and internet will come the rescue again. We just need to convince advertisers to put there money where the listeners are:

FROM INSIDE RADIO:

It’s official: Internet surpasses radio.
The internet is now the third largest ad-supported medium, behind television and print. Radio’s $100 million lead in 2007 evaporated as internet revenues grew 11% last year to $23.4 billion. That’s $3.9 billion more than radio